How big is Amazon?

Amazon was created as a result of what its founder Jeff Bezos calls his "regret minimization framework" - an approach to life based on taking risks and minimizing regrets. Bezos simply had to participate in the internet boom of the late 90’s.

In its early days, Amazon focused on selling books online and operated out of Jeff Bezos' garage. Since then, however, a lot has changed. Amazon now accounts for about 39% of all US online retail sales and its endeavors now include cloud computing, supermarkets, news media, digital streaming, home security, artificial intelligence and much more.

Amazon has grown so much that it is now more valuable than Walmart, Costco, The Home Depot, CVS Pharmacy, Lowe’s, Target and Best Buy combined! Here’s an infographic by Visual Capitalist to help you picture Amazon’s size:

Sectorial Diversification

Amazon’s businesses are wide-ranging. Over the years, the company has acquired a diverse set of ventures in multiple industries - we’ve listed some of them below:

Amazon Web Services provides on-demand cloud computing and APIs to individuals, companies, and governments.

Amazon Prime Video is an on-demand, subscription-based video streaming service owned by Amazon. Prime Video competes with other similar services such as Netflix, for example. 

Whole Foods is a multinational supermarket chain known for its organic selections. Accounting for the lion’s share of Amazon-owned physical stores, Whole Foods has 508 stores across the U.S., UK, and Canada.

Ring Inc. is a home security and smart home company owned by Amazon. The home specializes in home security products such as motion-detecting sensors, smart doorbells with integrated cameras, and even drones.

Audible is a platform for digital audiobooks, radio and TV programs, and audio versions of magazines and newspapers.

Twitch is a live video streaming service that is popular among online gamers. Currently, Twitch makes up 73% of the streaming market and brought in an estimated $300 million in ad revenues in 2019.

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Diversification and/or asset allocation do not ensure a profit or protect against loss.


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